To me, design is like role-play where I get to be in the character, uncover user problems based on data and interviews. It’s also scientific as we’re constantly test and improve the users’ every day experience. This is why I love design.

With my 4-year design experience, I’ve led multiple end-to-end product designs from research, scoping to development which contribute to the business’ strategies, in app, web and AI conversational designs.

I’m a self-taught designer — through earning Design Thinking certification, watching YouTubes and learning on the job, I’ve collected strong skillsets in my toolbox. I don’t stop there, I’m constantly learning and findings new inspiration and bringing them to my designs.